In an article in Metropolis Magazine, writer John Hockenberry suggests that, in the present economy, the only way to coax money out of consumers’ wallets is to give us what we wanted all along: products that last and don’t go obsolete or break down in a year. In other words, the products should deliver real […]
enviro-business
First to green wins, Clorox decides
I’ve written before that the big companies should make enviros the target market. To be enviro, these days, is to be cool, ethical, caring and driven by values. And as people become aware that enviro-concerns are really human concerns, that toxins in our environment mean toxins in our bodies, and that a happier planet makes […]