Watch the short video above. At first, you think, that proves it. If cell phones can make popcorn kernels pop, the claims that cell phones cause brain tumors must be true (read here for nonspin background on this possibility). The industry denials, the video seems to confirm, are just spin. But then you go to […]
greenwashing
Why your business needs to listen to me…
… because a new report out from the major PR firm Porter Novelli on the market influence of deep green folks says so. Well, not just that you should listen to me, but people like me. And like the readers and commenters on this blog. We’re the people who are willing to change our lives […]
First to green wins, Clorox decides
I’ve written before that the big companies should make enviros the target market. To be enviro, these days, is to be cool, ethical, caring and driven by values. And as people become aware that enviro-concerns are really human concerns, that toxins in our environment mean toxins in our bodies, and that a happier planet makes […]