That’s a quote, apparently, by Robert S. Morrison, vice chairman of PepsiCo–which owns Aquafina. I heard it when I was watching a brand new documentary–Tapped–by director Stephanie Soechtig about the perils of the bottled water industry to people and the planet. I also confirmed that Morrison called our most precious asset “the enemy” here.
Anyway, Tapped is not yet out in theaters, but you can watch the excellent trailer below: