May Boeve of 350.org, the organization that is trying to let the entire planet’s population know that atmospheric carbon dioxide needs to be stabilized at no more than 350 parts per million (ppm), wrote to me today.
She wrote: “The video is live… Feel free to send it out. The cat is out of the bag.”
Well, okay, May, I can take a hint! :)
You guys!
Take a look at 350’s new 90-second cartoon, created by my friends at Free Range Studios, the same people who did my other friend Annie Leonard’s Story of Stuff.
You’ll need to click here to watch it if you’re reading this in email.
It’s particularly cool because it’s intended to work cross-culturally, without the use of any one language, so the entire world can understand it.
Send it to everyone you know. Send it to anyone who doesn’t know that the world’s most important number is 350.
And if you like it or don’t like it. Leave a comment. I’m sure 350 would love to know.
Bon weekend!