A couple of weeks ago, I wrote: “If the need for a product has to be created by the manufacturer, if aggressive marketing is required to convince people to buy the product, can the product, no matter how renewable its materials, really be called sustainable? Because isn’t using resources to make things we don’t even need the definition […]
eco-business
Why we enviros should be THE target market
People may not want to live the way we enviros live but they do want to buy the things we say it’s okay to buy. That is part of the power of the individual action of living environmentally many people underestimate. People want to associate with it. Enviro is in. We’re the cool ones. Companies that start […]