If you want to give people a hint that you don’t much care about whether your company harms the habitat that we depend upon for our health, happiness and security: Take a sample of your product that you’d like to give away for free, say a single piece of gum. Wrap it in packaging made […]
marketing
Business People: Forget the fallacy of the zero sum game
Zero sum game: A situation or interaction in which one participant’s gains result only from another’s equivalent losses. Sometimes, we imagine business works that way. But what a sad, sorry way to look at the world. And if we do look at the world that way, does it make us happy? Let me explain: The […]
Saving resources, improving lives, securing your corporation’s future
A couple of weeks ago, I wrote: “If the need for a product has to be created by the manufacturer, if aggressive marketing is required to convince people to buy the product, can the product, no matter how renewable its materials, really be called sustainable? Because isn’t using resources to make things we don’t even need the definition […]
Toyota proves that winning eco-customer loyalty takes more than one green product
If you ask me, as the price of fossil fuels helps push sustainability into the mainstream, the eco crowd looks a lot like today’s early adopters for tomorrow’s mass market. That’s why, a couple of weeks back, I wrote (here and here) about how companies could win over the eco-conscious (hint: by not making uninhabitable […]