Lots of nights we have talks about Teddy. Isabella wants to know about when her mom was little and how she played with Teddy, too. As things age, they collect stories. Stories of our families that connect us to them. In my own case, I have a pair of my grandfather’s cufflinks and his watch. […]
reuse
Making green folks your customers–especially if, by green, you mean everyone
So I dropped and broke my cell phone which I bought pre-owned from ATT. Now that I had broken it, I didn’t want to buy a new one–not even a new used one. I wanted to get it repaired. The personal price of new was too much. So was the planetary price (which, by the […]
In praise of making a spectacle of living green
It takes a certain amount of chutzpah to decide to go against the cultural flow in the way that one lives and even more if you decide to advertise the fact. But I’m thinking that, of the many ways to assess which environmental lifestyle measures make the biggest difference, one way is to decide which […]
Making products so valuable that no one wants to throw them away
Part of why it is hard for business to really embrace deep-green environmental practice is that making profit has always been associated with high material and energy throughput. If they make products that are meant to last, they sell less, and their profits go down. Reduced material throughput, for them, means reduced income–even if it […]