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COLIN BEAVAN, PhD

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customer loyalty

Making products so valuable that no one wants to throw them away

November 7, 2008 by Colin Beavan

Part of why it is hard for business to really embrace deep-green environmental practice is that making profit has always been associated with high material and energy throughput. If they make products that are meant to last, they sell less, and their profits go down. Reduced material throughput, for them, means reduced income–even if it […]

Filed Under: Consumerism and Materialism, Environment, No Impact Man Tagged With: customer loyalty, customer relations, Disposability, repair, reuse, sustainability

Toyota proves that winning eco-customer loyalty takes more than one green product

December 3, 2007 by Colin Beavan

If you ask me, as the price of fossil fuels helps push sustainability into the mainstream, the eco crowd looks a lot like today’s early adopters for tomorrow’s mass market. That’s why, a couple of weeks back, I wrote (here and here) about how companies could win over the eco-conscious (hint: by not making uninhabitable […]

Filed Under: Consumerism and Materialism, Environment, No Impact Man Tagged With: customer loyalty, green marketing, greenhouse gas, marketing, Prius, Toyota, vehicle emissions standards

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