Part of why it is hard for business to really embrace deep-green environmental practice is that making profit has always been associated with high material and energy throughput. If they make products that are meant to last, they sell less, and their profits go down. Reduced material throughput, for them, means reduced income–even if it […]
customer loyalty
Toyota proves that winning eco-customer loyalty takes more than one green product
If you ask me, as the price of fossil fuels helps push sustainability into the mainstream, the eco crowd looks a lot like today’s early adopters for tomorrow’s mass market. That’s why, a couple of weeks back, I wrote (here and here) about how companies could win over the eco-conscious (hint: by not making uninhabitable […]