I was at a conference that largely centered on green business last week. This was a gathering of wonderful people–social entrepreneurs–who cared about the environment and various social causes. They wanted to advance their values and express their care for the world through business. It was wonderful and inspiring. But here’s the funny thing. I […]
green business
Business People: Forget the fallacy of the zero sum game
Zero sum game: A situation or interaction in which one participant’s gains result only from another’s equivalent losses. Sometimes, we imagine business works that way. But what a sad, sorry way to look at the world. And if we do look at the world that way, does it make us happy? Let me explain: The […]
Innovating business greenly
Meet Trevor Paque. He’s landscape gardener meets local food farmer. He rents himself to homeowners, but instead of planting and growing pretty flowers for them–and using the requisite water and chemicals–he grows them organic produce and leaves it in a box on their back porch. This apropos, partly, of yesterday’s post about innovation vs conservation. […]
Meet real needs, make sustainable products
Here’s a question: if the need for a product has to be created by the manufacturer, if aggressive marketing is required to convince people to buy the product, can the product, no matter how renewable its materials, really be called sustainable? Because isn’t using resources to make things we don’t even need the definition of […]
Why your business needs to listen to me…
… because a new report out from the major PR firm Porter Novelli on the market influence of deep green folks says so. Well, not just that you should listen to me, but people like me. And like the readers and commenters on this blog. We’re the people who are willing to change our lives […]
The worst and the of best corporate efforts on climate change
Climate Counts, a non-profit that scores the commitment to reversing climate change of 56 major corporations in well-known consumer sectors–from apparel to electronics to fast food–today released their second annual company scorecard (read the full report here and the summary here). Climate Counts gives scores from 0 to 100, based on 22 criteria used to […]