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COLIN BEAVAN, PhD

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zero sum game

Business People: Forget the fallacy of the zero sum game

August 21, 2008 by Colin Beavan

Zero sum game: A situation or interaction in which one participant’s gains result only from another’s equivalent losses. Sometimes, we imagine business works that way. But what a sad, sorry way to look at the world. And if we do look at the world that way, does it make us happy? Let me explain: The […]

Filed Under: Best of No Impact Man, Consumerism and Materialism, Environment, Happiness and Life Satisfaction, No Impact Man, Purpose and Meaning, Society Tagged With: business, green business, happiness, marketing, zero sum game

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